Omar Sheikh
Regional Sales Manager – Healthcare & Consumer
Value Proposition & Commercial Profile
Dynamic Commercial Sales Leader with over eight years of experience managing high-performing pharmaceutical, medical device, and consumer health sales operations across South and Central Punjab. Proven track record driving aggressive revenue growth, managing Rs. 260M+ annual territory quotas, expanding distributor networks, and winning institutional hospital tenders (Nishtar Hospital, BVH, Sheikh Zayed). Known for disciplined field execution, distributor DSO reduction, and motivating sales forces to surpass targets.
2022
Benchmark
118%
Benchmark
280
Benchmark
Key Sales Accomplishments & Milestones
- National Winner - President's Gold Trophy for Highest Sales Growth, Getz Pharma (2022, 2023).
- Consistently delivered 118% of budgeted sales target across South Punjab territory for three consecutive years.
- Successfully expanded commercial retail footprint by 280 active pharmacies.
Commercial Experience & Territory Leadership
Regional Sales Manager
March 2020 to Present
Getz Pharma (Pvt) Ltd – South Punjab Region
- Lead a high-performing commercial team of 18 Territory Managers and 3 Field Supervisors generating Rs. 260M in annual sales across South Punjab with 118% average target achievement.
- Expanded commercial pharmacy network from 340 to 620 active retail accounts across Multan, Khanewal, Bahawalpur, and D.G. Khan districts.
- Secured multi-million rupee institutional hospital supply tenders at Nishtar Hospital Multan and Bahawal Victoria Hospital, growing institutional volume by 42%.
- Reduced distributor payment collection cycles (DSO) from 65 days to 38 days through strict credit appraisal and structured inventory replenishment caps.
- Conducted quarterly clinical detailing training academies, uplifting sales representative product pitch conversion rates by 26%.
Area Sales Manager
June 2016 to February 2020
The Searle Company Limited – Multan & Sahiwal
- Supervised commercial operations across 10 medical sales representatives, delivering Rs. 140M in annual sales turnover.
- Ranked #1 Area Sales Manager in Central Zone for two consecutive fiscal years (2018 and 2019).
- Obtained formulary inclusion for 8 core cardiology and diabetes therapeutics across government healthcare facilities and prominent private clinics.
- Organized 24 accredited Continuing Medical Education (CME) seminars engaging over 400 specialist physicians and surgeons.
Medical Sales Representative
July 2014 to May 2016
Abbott Laboratories Pakistan Ltd
- Promoted nutritional and primary care portfolios across hospital clinics, attaining 115% of regional sales quota.
- Awarded Rookie of the Year Pakistan 2015 for outstanding new account acquisition in South Punjab.
Major Accounts, Key Deals & Expansion Projects
South Punjab Institutional Formulary Expansion
Directed strategic commercial tender drive securing exclusive formulary listing across 14 tertiary teaching hospitals, capturing Rs. 48M in incremental institutional sales.
Distributor Route-to-Market Optimization
Restructured distributor geography and replenishment schedules across 4 major South Punjab districts, increasing delivery fulfillment rates from 82% to 96%.
Core Competencies & Domain Expertise
Education
Doctor of Pharmacy (Pharm.D)
Bahauddin Zakariya University (BZU), Multan · 2009 - 2014
2009 - 2014 • CGPA/Marks: 1st Division (76% Marks)
Executive Diploma in Sales Leadership & Marketing
Institute of Business Administration (IBA), Karachi · 2018 - 2018
2018 - 2018 • CGPA/Marks: Distinction
Certifications & Training
- Advanced Commercial Negotiation Strategies, LUMS Executive Education
- Strategic Healthcare Sales Leadership, Pakistan Institute of Management
Languages: English (Professional), Urdu (Native), Saraiki (Native), Punjabi (Fluent)
References: Dr. Khalid Mehmood, National Sales Director, Getz Pharma (Pvt) Ltd, [email protected] · Tariq Mehmood, General Manager Commercial, The Searle Company Ltd, [email protected]