Creative Profile & Vision
Accomplished Creative Director and Digital Content Strategist with over seven years of experience orchestrating high-visibility marketing campaigns, brand identity systems, and multimedia productions for Pakistan’s leading consumer brands, hospitality chains, and lifestyle retailers. Proven record generating 45M+ digital impressions, 8.5M video views, and a 35% average increase in e-commerce brand affinity. Combines strategic narrative storytelling with commercial acumen to craft campaigns that resonate culturally and drive verifiable consumer action.
Selected Work & Case Studies
National Festive Campaign – 'Taste of Home'
https://sanamirza.com/taste-of-home
Wrote, art-directed, and produced a 4-part digital video series for a leading packaged food brand, garnering 16M views, 240k shares, and 28% increase in retail trade velocity.
Omnichannel D2C Brand Identity Launch
Crafted complete visual identity, typography, unboxing experience, and launch teaser campaign for an ethical fashion startup, achieving Rs. 12M in first-month gross sales.
Career Experience & Campaigns
Creative Director & Content Strategist
January 2021 to Present
The Creative Collective / Catalyst Media
- Spearhead creative campaigns and video commercial direction for 12 top-tier national accounts across food & beverage, fashion retail, and fintech.
- Directed nationwide digital campaign for a premier national retail chain resulting in 22M organic impressions and a 40% surge in e-commerce orders during festive sale windows.
- Lead an integrated multi-disciplinary creative studio of 9 art directors, copywriters, video animators, and social media strategists.
- Manage annual client production budgets of Rs. 40M+, consistently achieving an average digital advertising return on ad spend (ROAS) of 4.8x.
- Introduced standardized creative briefing frameworks and asset QA pipelines, reducing client feedback turnaround cycles by 40%.
Senior Brand Storyteller
March 2018 to December 2020
MullenLowe Rauf Pakistan
- Scripted, storyboarded, and produced high-performing digital commercial films for national FMCG, beverage, and telecom brands.
- Conceptualized high-engagement social media activations during PSL and Eid festive seasons, setting record audience interaction benchmarks.
- Collaborated with media buying teams on audience demographic targeting, visual hook testing, and creative A/B performance optimization.
Digital Content Specialist
June 2016 to February 2018
Interflow Communications
- Authored copy and produced visual campaign content for hospitality, banking, and apparel accounts.
- Grew organic Instagram and Facebook channel engagement for flagship client by 180% over 14 months.
Honors & Creative Recognition
- Winner - Best Digital Campaign (F&B Category), Pakistan Digital Awards 2023.
- Campaign Asia Agency of the Year Nominee - Creative Talent Pakistan 2022.
- Directed digital film recognized in Top 10 Most Viral Commercial Campaigns in Pakistan (2023).
Education
BS Media Sciences and Advertising
National University of Sciences & Technology (NUST), Islamabad · 2012 - 2016
CGPA/Marks: 3.76 / 4.00 CGPA